Suning.com is a Chinese e-commerce company that offers a wide range of products including consumer technology products, supermarket goods, mother and baby care items and general merchandise. Its branded stores carry the Suning brand and the company’s retail platforms sell more than 30 million SKUs from 30,000 merchants.
Founded in 1990, Suning is China’s largest retailer, with over 10,000 stores and an e-commerce platform that ranks among the top three Chinese B2C companies. The company’s annual sales volume reached 510 billion RMB in 2018 and it plans to achieve more than one trillion RMB in total sales by 2020.
A leader in the omni-channel game, Suning has a colossal logistics service system that features automatic picking centers, national and regional warehouses, distribution centers, and city centers. It has also established a state-of-the-art warehouse in Nanjing, where both brick-and-mortar Suning stores and the rapidly growing e-commerce customer base are supplied with products from its impressive portfolio.
The company’s patented “Xinglong One” driverless truck is the first of its kind in China. Its artificial intelligence technology can identify obstacles up to 300 meters away and can safely navigate them using radar, cameras and sensors.
Other notable accomplishments include the largest e-commerce marketplace in China, an automated unmanned logistics process for sending packages overland to a distribution center and delivering them in the last mile with the help of a drone, and a multi-million dollar investment in a state-of-the-art smart home platform.
Its i3 magazine, which celebrates the latest and greatest in technology and business, offers free subscriptions to qualified readers. It is the leading publication of the Consumer Technology Association (CTA) and features articles on innovation in technology, policy and business.
With a vision to create a global high-tech smart services conglomerate, the company has diversified its business into six vertical industries including retail, real estate, media and entertainment, financial services, investments and sports. Its latest e-commerce initiative, Suning’s “Suning Market,” aims to transform its business into a marketplace where customers can find everything from traditional appliances to consumer technology products. Its big data strategy is a key driver of its success, with the company’s analytics and warehousing systems analyzing more than a petabyte of data to provide retailers with real-time insights on demand.