OTTO Group is one of the world’s largest online retailers. It operates in more than 30 countries and generates ecommerce revenues of nearly 10 billion euros. It is also active outside of retail, operating parcel services provider Hermes and providing sourcing and trading and logistics services.
With the relaunch of its brand, the Otto Group is bringing a new corporate design to its website. This includes a fresh logo and typeface, which together represent the values that drive it.
This refreshed look is meant to convey a sense of optimism, dynamism and variety across all media. Its typography is designed to be simple and clear. It is also easy to read and can be used on all devices.
The logo’s super symbol combines the letters “O” and “G,” making it an icon that is instantly recognisable. It’s a visual representation of the values that are central to the Otto Group.
Its slogan – member of the Otto Group – is a reminder that all the Group’s corporate groups are united in the belief that sustainable business can help shape an economy for people, nature and society. This mindset, based on climate protection and corporate social responsibility, has been at the heart of Otto Group’s business strategy since 1986.
Otto Group is now focusing on digital services that help people live healthier lives, including digital health services. To that end, the company has acquired Medgate Holding, a Swiss provider of medical teleconsulting. It has also invested in BetterDoc, a data analysis service for patients to identify the most suitable doctors and clinics.
With its e-commerce growth continuing to expand strongly, Otto Group achieved strong results in the past financial year. Pure e-commerce revenue grew by double digits on a comparable basis worldwide and in Germany, as well. In the first half of the 2021/22 financial year, e-commerce growth was driven by clothing, furniture and technology ranges, which were able to increase their revenues by around one third on average.
As a result, revenues in this market area increased by 24.1 percent on a comparable basis worldwide, much higher than market growth levels in German e-commerce. In the upcoming financial year, e-commerce revenues will continue to rise.
The success of Otto Group’s e-commerce business is not just driven by the company’s own brands; it is also due to the many partnerships it has developed over the years with leading international online retailers and marketplaces. As a result, Otto Group is able to offer its customers a wide variety of products from around the world, while ensuring that they enjoy top quality.
In the upcoming financial year, Otto Group will focus on innovation in various areas. This will include further developments in social commerce and the establishment of sales channels such as live shopping formats. It will also involve the further development of its product ranges and marketing campaigns.
With a strong focus on corporate digital responsibility, Otto Group is seeking to improve transparency of its CO2 footprint and empower its employees to take an active part in climate protection. It has therefore developed a CO2 footprint app that it will be rolling out to its employees in the first quarter of this year.